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SEIKO EXPERT WATCHMAKING SINCE 1881

Seiko is a world leader in the watch industry dedicated to perfection
and focused on innovation, quality, and craftsmanship.

OUR BRANDS

Professional specifications for the ultimate in adventure.
Fine mechanical watchmaking from Japan.
The world’s first GPS Solar watch.

MOVEMENT

MECHANICAL CALIBER 8L45

MECHANICAL CALIBER 8L35

MECHANICAL CHRONOGRAPH CALIBER 8R

MECHANICAL CALIBER 6L37

LATEST WATCHES

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A true Seiko icon - worn by the Japanese adventurer Naomi Uemura during a solo dog-sled run from Greenland to Alaska, a journey of 12,000 kilometers that took eighteen months. The uniqueness of the design stemmed largely from the way that the crown, newly situated at the 4 o’clock position, was protected by the extension of the case around it. With a water resistance up to 150M, Seiko's 1970 Diver's watch continues to influence today's Seiko designs.

#Seiko #KeepGoingForward

This revolutionary watch, introduced in 1968, was equipped with the world's most advanced 10-beat movement of the time, in a one-piece, 300-meter water-resistant case with unique beveled edges. Today, Seiko continues to #KeepGoingForward, drawing from its heritage of time-tested designs with updated technology ensuring reliability for years to come.

#Seiko #Prospex

LIMITED EDITION WATCHES

SJE105
$ 3,300

Limited

SJE083
$ 3,300

Limited

SJE097
$ 2,800
SJE113
$ 3,100

Limited

New

SPB233
$ 1,300
SPB353
$ 1,500

Limited

SPB393
$ 1,450

Limited

New

SPB401
$ 1,250
SPB445
$ 1,000
SPB463
$ 950

PRESS LOUNGE

Corporate
The King Seiko VANAC, a design series born in the 1970s, returns to the collection in 2025 with a sporty new aesthetic. The watches are powered by Seiko’s latest addition to the 8L movement platform and feature an improved level of accuracy and a longer power reserve. Inspired by the vast city where King Seiko was born, a metropolis that appears to extend endlessly into the distance, the theme for the new creations is the Tokyo horizon..... ( READ MORE )
Corporate
“THE GIFT OF TIME,” a short film from Seiko, explores Japan’s unique connection with time through the eyes of its cultural icons. The film weaves together conversations with architect Kengo Kuma, contemporary artist Hiroshi Sugimoto, composer and Commissioner of Agency for Cultural Affairs Shunichi Tokura, and singer and newly appointed Seiko Group Ambassador MISIA..... ( READ MORE )
Astron, Prospex, Presage
The 100th Anniversary of the Seiko Brand, Seiko Watch of America has announced a Limited Edition Collection, featuring four of Seiko’s most prestigious Limited Edition models, one from each of the four global brands: Prospex, Presage, King Seiko, and Astron..... ( READ MORE )
Presage
Presage combines a Japanese aesthetic sense with traditional craftsmanship and Seiko’s mechanical watchmaking skills in an original collection that offers Japanese beauty, quality and long-lasting performance..... ( READ MORE )
Corporate
The Seiko Presage Craftsmanship Series highlights traditional skills of Japan by showcasing Japanese beauty in mechanical wristwatches. Seiko introduces a new model in the series with a glossy urushi lacquer dial and a GMT function that displays two different time zones..... ( READ MORE )
Presage
This creation features a “Hakuji” dial that highlights the pure white color of the porcelain material through an application of transparent glaze. Simple bar indexes have been used so as not to detract from the porcelain’s luster, a quality enhanced by the curved surface of the dial's outer circumference..... ( READ MORE )
King Seiko
After the success of the King Seiko collection's second design series, known as the KSK, a wide range of case shapes and designs entered the collection from the late 1960s through the 1970s as Seiko saw many advances in technology and design creativity. Today, a new series inspired by a vintage design born in 1969 joins the King Seiko collection..... ( READ MORE )
Astron
The transparent light-blue molded dial evokes the power, beauty, and infinite radiance of the starry sky. The dial's appearance changes depending on the angle of view..... ( READ MORE )
Astron
In 2012, Seiko took electronic watchmaking to a new level with the Astron GPS Solar, which connects to the Global Positioning System (GPS) and adjusts to every time zone* at the touch of a button while generating all the energy it needs from light alone. Today, a new chapter in the history of Seiko Astron opens with the launch of a new movement, which,.... ( READ MORE )
Presage
Since its introduction in 2016, the Presage collection has melded Japanese artistry with Seiko’s longstanding mastery of mechanical watchmaking..... ( READ MORE )